Responsibility Not Ability

Leadership is all about responsibility rather than ability.

You can hire finance, sales, HR and marketing – teams of experts that will assist you on every platform. But you can’t simply hire your own personal leadership brand.

I hate the word brand. And if you can come up with a better one, let me know. How about leadership identity?

If you are to communicate effectively and create a culture of mutual respect, this identity needs to convey your unique values as a leader. It requires consistency, consideration and investment.

The three questions we ask the young Turks and Turkesses about their leadership are:

Who are you?

This might sound stupid but leaders really need to figure out their personal values and stand by them.

What do you do?

This is about function. What is the actual job? The key thing here is to identify areas where you excel but also the things you are not good at.

Why does it matter?

This is about understanding the impact that you want to have on the world. There has to be a purpose.

A leader must firstly understand themselves if they are to be valued and bring value.


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