Making Truth Persuasive

It takes an enormous amount of energy to be merely, mildly, interesting. People struggle to speak louder, gesture more, and purposefully maintain eye contact because they believe by doing so they’re behaving awkwardly or acting fraudulently.

These skills do not change who you are, they help you to be your best. As I like to say, it’s not about buying a new car, it’s just shifting into a higher gear. And anyone that’s revved up during a presentation has a better chance of making their truth persuasive.

The scary thing about communication is that a bad person can persuade others with a compelling argument. Which is why it’s so important to teach the good people, who genuinely want to help others, the techniques they need to make their truth more persuasive.

Here’s something I’m always struck by. Why do people have difficulty discussing their product with true interest, the kind that captivates an audience? After all, it’s their brain child, their gift to the world. If they’re not excited than how can an audience get engaged?

One reason could be that they’re too close to the epicenter to understand how it’s viewed from the outside. And how it’s viewed by the audience is exactly what we should be focused on when presenting. Be mindful of the audience, take a deep breath and be aware of what’s important in the present moment, not just what’s important to you.

 
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